We believe that:

• Everybody should be able to care for their period in a way that works for them, and have the products, information and support they need (aka - everybody deserves a bloody good period)

• We shouldn’t have to exist. This need should be factored into our society, including government provision, especially for the most vulnerable

• The UK has a legal and moral obligation to provide safe, welcoming, humane asylum to people fleeing violence and persecution. The fact that this welcome is instead a deliberately and increasingly hostile environment means that we our work focuses on refugees and asylum seekers as a priority

• Facilitating the personal choices and comfort of the people we work with is paramount. We empower and educate people on the options available to them, but ultimately prioritise their choice

• It is critical that we aim to be sustainable in what we do, offering reusable products where possible and appropriate for the people we work with, whilst never burdening the people most affected but least responsible for climate change

• We have the most impact when we work collaboratively and creatively as part of a network of organisations and individuals with shared goals and values

• Disruption and challenge to the status quo is essential to achieving our vision

• We are at our best when we are intersectional, inclusive, diverse, anti-racist and decolonial, with self-care embedded in all that we do.