Language bloody matters.
'Sanitary'? No thanks. 'Feminine hygiene'? DEFINITELY NOT. We believe that straightforward period talk - like calling pads and tampons 'period products' - helps to break down shame and make essential information accessible, to everyone who bloody needs it.
Download our handy summary on period talk that's bloody banned, and what to say instead. With huge thanks to all the contributors to our #MindYourBloodyLanguage series - check out our blog and IGTV for thought-provoking pieces on why what we say is so bleeding important.