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For too long, women and people who menstruate have been shamed because of what is entirely normal bodily function. We encourage everyone to engage in open conversation about periods — and yes, that means YOU.

One of the major issues when fighting for menstrual equity is that so many people are embarrassed, awkward, and uncomfortable discussing periods. Taught from an early age that periods are private, there are over 5,000 different ways to refer to them — 'the time of the month', 'having the painters in', 'the curse' — and while some of these are pretty funny, they also reinforce the idea that the menstrual cycle is something to be hidden away, or even ashamed of.

Well not any more! Everyone on this planet either menstruates or cares about someone who menstruates, and we should ALL be able to talk about it openly, without shame.

Words matter.

'Sanitary'? No thanks. 'Feminine hygiene'? DEFINITELY NOT. We believe that straightforward period talk — like calling pads and tampons 'period products' — helps to break down shame and make essential information accessible, to everyone who bloody needs it. 


Don't say...


Do say....



(as in sanitary towels/protection)


'Feminine hygiene

or femcare'


Period supplies

Menstrual products

Periods are not dirty, unhygienic or shameful. They’re also not a marker of femininity to everyone.

Dismissing period pain
("suck it up" /

"All part of being a woman")

Also see below...

Something empathetic (‘that sucks’) and encouraging (‘do you feel like talking to a doctor about it?’)

Anyone in pain needs help, advice or treatment.

Periods shouldn’t be painful.

Women and people who menstruate have been dismissed for too long.

Solely referring to females when talking about periods

Women, girls and people who menstruate, or people who have periods

Some people who have periods don’t identify as women – including trans men or non-binary folk. Everyone deserves to be, and should be, included in the conversation around periods.

Solely talking to females when talking about periods



All genders and none


Everyone needs to know about periods.


No more. Enough of hiding tampons up our sleeves or schlepping our bags to the loo when it's "that time of the month".
It's time to reclaim our own, beautiful, natural bodies in all their gory glory and embrace the WALK OF NO SHAME. 

If you menstruate, you know what we're talking about. As a result of all the negativity and embarrassment around periods, you find yourself self-censoring, skirting around the issue, hiding your own bodily processes as if they're something to be ashamed of.

What can you do? Well, rather than hide those period products away next time you need to use one, be open about it instead. Start a conversation. Get people sharing their experiences. Fill others in on the fact that period poverty and menstrual inequity exists (because lots of people still don’t know and probably haven’t ever thought about it).


A NO Shame story from our Founder, Gabby Edlin

"Back in summer 2018, at an off-site meeting, I reached in my bag for a pantyliner and discreetly tucked it into my bra as I got up and headed to the toilet. 


I suddenly caught myself and pointed it out to my colleagues. There was I, CEO of a charity fighting for menstrual equity, aiming to normalise periods and all-things-vagina, hiding the fact that I was about to insert a completely ordinary product into my underwear. Why? Because I was ashamed. I was ashamed and embarrassed for other people (I mean, basically, read, MEN) to see that my vagina was functioning normally and healthily. Shame and silence around my period was still, it seemed, a habit. 


I know I’m not alone in this. How many of us have shoved a tampon up our sleeves? Coughed loudly when unwrapping a pad in the work toilets so no one hears crinkling plastic? 


I don’t believe this shame is inherent. This shame has been taught. By family, teachers, adverts, ourselves. 


Why does this matter? Because when we embody shame we curl ourselves up into nothing. 


This shame is not inherent. Shame has been normalised. And we want to get rid of that shame, because periods are normal and healthy."

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Get bloody social with us to see the latest on our movement to take down period shame!

It's about bloody time!

Listen to our bleeding brilliant Menstrual Sexual and Reproductive Health Manager, Terri Harris, talk all things periods on Really Wellness' Podcast. 

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